Raw Product : Supplying The Demand

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Spreading their message of ‘trueness, not newness’ , Mista Flix and De Facto Entertainment head-honcho Stealf are about to release their first  LP, Supplying The Demand. Since collaborating on Flix’ Lord Of the Real EP series, the duo have been hard at work honing their particular brand of British boom-bap; and with a tracklist brimming with solid tunes that feature the likes of Micall Parknsun, Cappo, Jehst and Twizzy; Raw Product are about to put out a début that’s sure to get those underground heads noddin’. Stealf’s traditional take on production is strengthened by his use of the MPC60; following in Premo’s footsteps by sticking to this beatmaking foundation to forge dusted breaks for Flix to destroy; which he does on every track, flowing like someone dissed Hip Hop and he made it his personal mission to defend it.

After an entertaining intro that subtly let’s you know the beat game is on point; Count Me In begins  rugged and hard-hitting, followed by fresh flows from Parky on Sicksteen; the YNR productions MC and producer piling on heaps of style, ‘still diggin in the crates like Finesse, I’m a diamond in the rough with the flows I possess’. Hide & Seek sees Stealf looping a well-known record, yet still stamping his unique I.D on the track with inventive sampling that takes the tune in a new direction, and inspires Flix to deliver more raw rhymes with a well-written hook. Nottingham-based hard-hitter Cappo storms the track with his inimitable lyrical projectiles on Major Weight, killing it after a serious start from Flix, and Jabba The Kut’s wax-mangling chorus.

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 Stealf’s gully beat on Akaimatics provides one of Supplying The Demand‘s finest moments, as Flix name-drops classic raps from some of the culture’s best known audio artifacts; before Jehst’s guest bars on the dope D.I.T.C-style steez of Choose Your Weapon takes the track to new heights, with intricate bars that harbour the same hunger he had on Return Of The Drifter; and Flix pens a fitting dedication the 5 elements on another catchy chorus; ‘Choose your weapon, put the pen to the pad, hit the rubbers on the Akai every time that you’re mad.’ The verbal attack Mista Flix fires off ends as urgently as it begun; joined by a final feature from Three Headed Beast MC Twizzy, who blesses Stealf’s stand-out beat by rhyming with an honesty you can’t manufacture; and brings a fat chorus with him to boot.

Supplying The Demand is a strong start from the De Facto duo; their obvious love the for the music and D.I.Y work ethic translates into tunes that will resonate with Hip Hop fans worldwide. This short introduction into their musical process continues the traditions that UK Hip Hop artists before them worked to establish; retaining integrity and pride through a clear vision of where they want to be creatively; with no time for anything except heavy breaks and hard bars.

The album drops May 30th. You can pre-order it digitally, grab the parcel-wrapped, hand-stamped special edition CD, or buy it bundled with the Choose Your Weapon 7″, here.

3/5

Peace.

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